Watches and Music: A Harmonious Match

8 Jan 2022

n the late 1990s, when Daniel A. Spitz was a student at the Watchmakers of Switzerland Training and Educational Program (better known as WOSTEP) in Neuchâtel, Switzerland, he visited the Audemars Piguet factory in nearby Le Brassus.

“I was trying to explain to them, ‘Do you have any idea how much disposable income and how many watch collectors there are in music?’” Mr. Spitz said on a recent video call from his home in Gun Barrel City, Texas, about an hour’s drive southeast of Dallas. “‘If you collaborated with musicians, how many more people would have an awareness of what a really good timepiece is?’ They just looked at me as if I was nuts.”

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